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3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

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Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? Social media is a relative newcomer next to email and print advertising, but rest assured that the rules of the game haven’t changed. They’ve simply gotten a bit harder. True, some social platforms enforce a hard character limit, and they all have a soft limit in…

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