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Social Media Marketing

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their email signature, any of those ... Read More »

Facebook starts letting developers monetize Instant Games on Messenger

Facebook has launched advertisements to monetize a new type of popular casual game, dubbed Instant Games, which people play on the Facebook Messenger feed. The company launched Instant Games for Messenger last year, enabling developers to create games that are playable in a Messenger feed. The games are easy to play and accessible, and usually resemble older arcade experiences. Since ... Read More »

Using Your Proposal as a Sales Tool: 5 Tips for Agencies

In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay off the ropes.” After a sparring session, you might hear this: “Don’t get greedy.” This last one also applies to your marketing agency. Most agencies we speak with struggle to find new clients. Put another way, ... Read More »

8 Ways to Make the Most of Your AdWords Keywords

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a ... Read More »

Unbabel for Video launches to translate your videos in seconds

EXCLUSIVE: You don’t need to launch your product or service outside the U.S. for translation services to become important. In the U.S., Hispanic viewers are ahead of the curve when it comes to digital. They lead in adoption of new devices. The average Hispanic person in the U.S. spends more than eight hours watching online video each month. That’s more than ... Read More »

Uber loses another senior European executive

(Reuters) — Uber’s European policy chief Christopher Burghardt is quitting to join the electric vehicle charging network company Chargepoint, the companies said on Tuesday, becoming the latest senior figure to leave the taxi app. Burghardt, the head of policy for Europe, the Middle East and Africa, departs after one year with Uber and will become managing director for Chargepoint in ... Read More »

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