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Flurry: iOS Devices Led Activations Over Christmas Holiday

Flurry Analytics released data analyzing device and application activation throughout the week leading up to Christmas and the start of Hanukkah. The data showed that for every Samsung device activated from Dec. 19 through 25, two Apple devices were activated.

Specifically, during this time frame, 44 percent of new phone activations were for Apple products, compared with 21 percent for Samsung products.

Flurry Christmas Device Activations

Breaking down activations by product size, Flurry found that phablet devices (five inches to 6.9 inches) are continuing to grow in popularity, at the expense of medium phones (3.5 inches to 4.9 inches).

Specifically, from Dec. 19 through 25, 37 percent of activated devices were phablets, while 45 percent were medium phones. During this same time period in 2015, 27 percent of new activations were for phablets, while 54 percent were for medium phones.

Flurry Device Activations

Finally, in terms of app downloads, Flurry said it tracked two times as many app installs on Christmas day, Dec. 25, as on an “average” day in December.

In a blog post, Flurry director Chris Klotzbach and marketing and analytics manager Lali Kesiraju commented:

Key categories that overindexed for installs on Christmas day were messaging and social, games, music, media and entertainment and kids and family apps. Mobile users were catching up with loved ones, entertaining their guests and distracting kids, all on their devices.

Check out Flurry’s complete data here.


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