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How to Develop a Winning CRO Testing Roadmap


If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of page variations and expect to meet your business goals – at least not consistently. Instead, you need to plan out a long-term strategy, prioritize tests based on business goals, and develop an execution timeline. This, in essence, is the testing roadmap. And when done right,…

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