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How to Write a Case Study That’ll Make People Love Your Business

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Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel. According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective,…

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