10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform revealed the 10 most frequently used buzzwords on the platform, including words like strategic, creative, specialised and passionate. The Drum New Benchmarks from Marketo: How Does Your Organization Measure Up? Marketo released their 2017 Marketing Benchmark Report for North America, which was a survey of over 1,300 marketers, B2B and B2C. Key takeaways include that 60% of marketers have six or more technologies in their tech stacks, 80% of marketers have nurture campaigns in place and 34% of marketers surveyed are using account based marketing. TopRank Marketing Why There’s No Perfect Time to Post on Facebook Studies have shown us one thing in terms of finding the best time to post on Facebook – there is no best time. The time you should post depends on your audience, your message, whether or not your post is paid or organic and frankly, competition in terms of other available content. Buffer After Five Years of Fighting, Twitter Makes an Instagram Account Twitter has stopped fighting that loving feeling with Instagram and created their very own account. The Verge reports: “Twitter quietly started an Instagram account this week, using the photo-sharing service to promote itself as a destination for breaking news and important conversations.” The Verge Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo According to MediaPost: “Pinterest is opening up its search advertising services through partnerships with brands that advertise through Kenshoo’s marketing platform. The features are being tested with brands such as Barilla, eBay, Garnier, Target, The Home Depot, and Walgreens.” MediaPost Google Data Studio Removes 5 Free Reports Limitation Data-loving marketers rejoice! Google has recently opened up the amount of reports a user can generate within its Data Studio. The library of free reporting templates was released last year in conjunction with Google Analytics 360 Suite. Marketing Land What were your top online marketing news stories this week? I’ll be back next week with more online marketing news. Have something to share? Leave a note in the comments or Tweet to @toprank.
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