Juggernaut. Facebook, together with Instagram, which it acquired in 2012, dwarfs the nearest competitor in the social media space, YouTube. When it comes to social media marketing, Facebook and Instagram are the two most important players on the market these days. There are more than 2.7 billion monthly active users on Facebook and 700 million Instagram users. Having four times the audience of Instagram, however, does not make Facebook completely superior. In certain ways, especially in marketing and advertising, Instagram can often deliver better results. Let’s see why: At its core, Instagram is a mobile app focused on visual information….
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