Latest
Home / Social Media Marketing / Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen’s mobile Digital Ad Ratings unit.

Christopher Heine of SocialTimes parent Adweek reported that Snapchat advertisers will now be able to buy audiences by age and gender, much like they do with television.

Prior to the arrangement with Nielsen mDAR, the two companies had strictly been working together on ads measurement.

Readers: What are your thoughts on the partnership between Snapchat and Nielsen mDAR?


SocialTimes

About Social2Step

http://www.socialtwostep.com - Social Media Marketing Article Resource Website. Social Two Step is the definitive guide to all your social marketing reference material including Facebook Marketing and Twitter Marketing. Social Media Management Service Available to build up your Facebook and Twitter audiences - socialpostsdone.com
Timber by EMSIEN 3 Ltd BG