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Tag Archives: Advertisers

Snap’s user growth is slowing, but advertisers don’t care

GUEST: Coming off the heels of Snap’s Q2 earnings, its second report since going public in early March, it seems as though Wall Street is mainly concerned with one thing: user growth. But that’s the wrong metric to use when determining advertiser adoption, which is the ultimate revenue driver for the company. To truly gauge the potential of Snap – ... Read More »

Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Read More »

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than clever copy, snazzy design and ... Read More »

The Retirement of Google Site Search: An Advertiser’s Survival Guide

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This ... Read More »

Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story. A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available ... Read More »

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level. Monthly audits might sound like overkill (they ... Read More »

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