Home / Tag Archives: Advertising

Tag Archives: Advertising

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of… Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips Read More »

7 of the Biggest Facebook Advertising Updates in 2017

The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes. As always, Facebook has been a part of some rather large controversies. From debates around politics and “fake news,” ... Read More »

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you that today is not the ... Read More »

6 Examples of Subliminal Advertising, from Spooky to NSFW

On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking beer, smoking marijuana, and listening to heavy metal records.   Among the albums that Belknap and Vance are believed to have listened to that day was Stained Class, the fourth album by seminal British metal band ... Read More »

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was ... Read More »

8 Advertising Tips for Electricians & Other Tradesmen

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an electrician, roofer, locksmith, or contractor, PPC might as well stand for party planning company… Why would people in small service-based trades like these be familiar with pay-per-click advertising? They may not have grown up with ... Read More »

Timber by EMSIEN 3 Ltd BG