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Tag Archives: Advertising

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you that today is not the ... Read More »

6 Examples of Subliminal Advertising, from Spooky to NSFW

On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking beer, smoking marijuana, and listening to heavy metal records.   Among the albums that Belknap and Vance are believed to have listened to that day was Stained Class, the fourth album by seminal British metal band ... Read More »

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was ... Read More »

8 Advertising Tips for Electricians & Other Tradesmen

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an electrician, roofer, locksmith, or contractor, PPC might as well stand for party planning company… Why would people in small service-based trades like these be familiar with pay-per-click advertising? They may not have grown up with ... Read More »

Complete Beginner’s Guide to Advertising on Amazon

Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon. If you’re not an Amazon shopping fanatic like myself, ... Read More »

Best New Online Advertising Features of 2017 (So Far)

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to ... Read More »

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