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Tag Archives: AdWords

SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ... Read More »

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality Score components in AdWords directly. ... Read More »

How to Improve Your Marketing ROI With Google AdWords [Infographic]

Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy, but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency. Look at Dale’s face and tell me you don’t see yourself . Dale is an AdWords wizard, so much so that he’s optimized his ... Read More »

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $ 100 per click. But was it true? I had a little idea: What if we used ... Read More »

7 Data-Backed Tips for AdWords Ads that Work Right Now

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we’re now in a mobile-first world. All ... Read More »

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