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Tag Archives: AdWords

Learn AdWords in Under an Hour with WordStream & Skillshare

Learning paid search is hard – and it’s harder on your own! So many paid search marketers are self-taught, and it can take months to fully understand the fundamentals, create keywords, write ads, and launch your first campaigns – and then even longer to fix some mistakes you learn too late! But not all advertisers have the time to learn ... Read More »

4 Super-Useful New AdWords Features You Need to Try

Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you’ll need to know to implement these super-useful changes throughout your account. #1: Promotion Extensions Since the advent of AdWords, folks like you and me have been forced to use their ... Read More »

Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from their dusty crypts hungering for the warmth of human flesh, it’s time to look back at the spookiest and most popular posts from the WordStream blog from October.   And my, were there some spooky stories ... Read More »

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the ... Read More »

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