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Tag Archives: Analytics

Snapchat gives creators new audience analytics, including views, engagement, and demographics

Snapchat creators are being given audience analytics from today, including story views, engagement, and demographics. The move represents part of Snap’s push to “separate the social from the media” within its flagship app, which includes an interface redesign that makes a clearer distinction between your Snapchat friends and professional content creators such as brands and celebrities. Part of this shift ... Read More »

The Best Web Analytics Tools to Grow Your Business

Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no reason not to use it. And then there’s Crazy Egg, which offers deeper insight with rich visual analytics and heatmaps. See how to implement the most recommended successful web analytics strategies with these ... Read More »

New, FREE Facebook Analytics Tools from WordStream

January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists… But not every path to betterment needs to cost a lot of money. Enter your friends at WordStream with a brand new simple and free way to act on your digital marketing resolutions – the Facebook Ads Grader! Introducing the ... Read More »

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather ... Read More »

Google’s Chatbase bot analytics platform opens to all

Google’s chatbot analytics platform is now open to everyone, more than six months after its quiet debut during the company’s I/O developer conference. Called Chatbase, it’s intended to help developers better analyze and optimize their bots so they can improve conversion rates and accuracy — and avoid having users feel bots are useless. Anyone can use Google’s Chatbase for free, ... Read More »

Stop Everything & Setup Google Analytics Email Conversion Tracking!

It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective in just 3 days.) So ... Read More »

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place ... Read More »

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