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Tag Archives: Blockchain

MyDFS bets on blockchain to redefine daily fantasy sports games

The number of people playing daily fantasy sports games has been skyrocketing over the last few years. According to the Fantasy Sports Trade Association, there are 59 million players in the US and Canada, and the market is estimated to be worth more than $ 7 billion a year. So as with almost every other business right now, it is natural that ... Read More »

Facebook’s coming blockchain problem

GUEST: Much has been written about the Russia-Facebook advertising scandal of 2017. The episode has revealed the first (and maybe only) achilles heel for Facebook CEO Mark Zuckerberg. His profit-making machine depends on being one of the two main outlets (the other being Google) where the world spends its $ 500 billion+ in advertising dollars. Yet, as we saw earlier ... Read More »

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place ... Read More »

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