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Tag Archives: Brand

Instagram bots can ruin your brand

GUEST: “Bots” has become a four-letter word in the wake of reports about the black market for fake fans and followers on popular sites like Instagram. This is a shame because marketing automation is supposed to be a good thing. It’s supposed to provide an opportunity to save time and improve results by using data and technology in ways a ... Read More »

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-Pete On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas ads. It’s ... Read More »

4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

There’s a reason you can recognize an Apple ad right away. Same with Nike and Airbnb. A big part of that is because of imagery, copy, and layout, but typefaces play a huge role as well. Although the ROI of having a strong brand is harder to measure than, say, clear button copy, it’s telling that some of the most ... Read More »

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