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Tag Archives: Content

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever ... Read More »

How to Unlock the Door to Effective Content with Your Creativity

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be ... Read More »

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These ... Read More »

Expand Your Content Marketing Toolkit

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent ... Read More »

Practical Tips to Move You Toward Your Content Marketing Goals

This week is all about good, old-fashioned pragmatism. It’s about the specific tactics you can use to start getting the results you’re looking for — sooner rather than later. On Monday, Stefanie Flaxman gave us some suggestions on timing when you want to approach that busy influencer with your killer idea or humble request. On Tuesday, Jerod Morris let us ... Read More »

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