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Tag Archives: Content

Contagious Content Marketing: How to Give Your Content Viral Potential

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular dragon. That said, it’s important ... Read More »

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a lot of time has passed ... Read More »

YouTube details 4 new steps for fighting terrorism content

YouTube today announced four new steps the site will be taking to combat terrorist videos. The Google-owned company also took the opportunity to discuss the tech industry’s role in not just identifying and removing content that violates policies, but proactively denying any incentive to upload such content in the first place. “Terrorism is an attack on open societies, and addressing ... Read More »

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. Which would buy a lot ... Read More »

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you ... Read More »

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