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Tag Archives: digital

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords ... Read More »

Digital Marketing Tools & Tactics: What the Trends Tell Us

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing ... Read More »

Alexa meets Cortana: Amazon and Microsoft to integrate their digital assistants

Amazon and Microsoft announced something of a curveball this morning as they released plans to integrate Alexa and Cortana, their respective voice-activated digital assistants. Later this year, consumers will be able to request Cortana support through Alexa-powered devices, such as Amazon’s range of Echo smart speakers, while those using a Cortana-enabled device will be able to beckon Alexa. “The world ... Read More »

Principles and Books for Looking into the Digital Future from Lee Aase

When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you to the Audible store, while ... Read More »

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