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Tag Archives: Email

Oops! What to do when email mistakes happen

Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want ... Read More »

50 unique ideas for your next email

As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion. We’ve put our creative noggins together to create a full year’s worth of quirky and engaging email ideas. Each month centers on a specific theme. Within that month, you’ll find four out-of-the-box email ... Read More »

Strategic Automation: Using automatic email series to nurture leads and re-engage readers [WHITE PAPER]

We often talk about the effectiveness of email marketing, and for good reason. After all, no other tool available to the small business owner boasts a 4,300% return on investment, according to the Direct Marketing Association. That’s why email automation is so exciting. Our free white paper, Strategic Email Automation, shows why email automation is such an effective strategy for ... Read More »

Guide to email list management — now en español [EBOOK]

Read in English | Leer en español From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you have to develop a strategy ... Read More »

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should have unsubscribed after receiving the ... Read More »

6 Design Tips to Make Your Email Newsletter Visually Appealing

Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. If it looks good, readers are more likely to click. To help you start, we’ve created a list ... Read More »

3 Email List Building Techniques You Need To Use in 2017

This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so) Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies. So you’re well-aware that “Get Free Email Updates”, that beautiful sign up form in ... Read More »

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