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Tag Archives: Email

Email Automation for service-based businesses

Email Automation is a great way for service-based businesses to get more bang for their marketing buck. Email Automation allows email marketers to create a series of emails, schedule when they’ll be sent and then sit back to reap the results. It’s one of the most effective ways to use email marketing, and it’s easy too.  For those in the service ... Read More »

Email Marketing vs. Social Media Ads for Sales & Promotions

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear by social media ads. But ... Read More »

The surprisingly best times to send your email marketing campaigns

When asked about the best time to send email, email marketers have often replied, “Tuesday through Thursday morning, between 8 and 10 am.” It’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, on all devices. Let’s visit some ... Read More »

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report ... Read More »

Improve your email marketing with automation [webinar]

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than ... Read More »

Infographic: The Ultimate Guide to International Email Spam Laws

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect-scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited ... Read More »

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