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Tag Archives: Email

3 Email List Building Techniques You Need To Use in 2017

This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so) Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies. So you’re well-aware that “Get Free Email Updates”, that beautiful sign up form in ... Read More »

Infographic: The Anatomy of an Optimal Marketing Email

This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out ... Read More »

Artistic license: Using email metrics to fuel creativity

Marketing analysts have been drilling it into us for years: It’s vital that we form our email marketing campaigns around the detailed information we’re gleaning about consumers. Every part of an email campaign — from the best time to send an email to the number of characters we should include in subject lines — should be A/B tested for audience ... Read More »

From easy to expert: Email list segmentation 101 [Infographic]

You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. When you ... Read More »

Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A new study from Experian shows ... Read More »

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