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What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018. But increasing adoption ... Read More »

Facebook removes ‘delete post’ option from the desktop web version

Facebook has a long tradition of tweaking and changing its interface, testing new features with a small selection of users to see what works and rolling changes back when they don’t pan out. But surely the company wouldn’t prevent users from deleting their posts on its social network? Well, a flurry of complaints across social media today would suggest otherwise. I ... Read More »

Skyscanner acquires London’s Twizoo, a platform that scrapes user reviews from Twitter

Travel search giant Skyscanner has acquired Twizoo, a U.K.-based platform that identifies user-generated content on Twitter for companies to use as part of promotional campaigns on their websites. The deal represents Skyscanner’s sixth known acquisition of all time, and its first since being acquired itself last year by Ctrip, one of China’s biggest online travel companies, for $ 1.7 billion. Skyscanner ... Read More »

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from their dusty crypts hungering for the warmth of human flesh, it’s time to look back at the spookiest and most popular posts from the WordStream blog from October.   And my, were there some spooky stories ... Read More »

Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016

Amazon’s CFO said that advertising revenue is growing “very quickly.” The post Amazon Q3 ad revenues surpass $ 1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Read More »

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