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Starbucks’ Unicorn Frappuccino sparks social media backlash from baristas

(Reuters) – Starbucks baristas have taken to social media to complain about the coffee chain’s entry into the latest food craze: Unicorn Frappuccino. The sparkly color-changing frozen beverage has become one of the top posts on photo-sharing platforms such as Instagram since its release on Wednesday. But Starbucks baristas are not happy with the popularity. Complaints have been rolling in ... Read More »

10 Excellent Niche Business Examples to Learn From (FS209)

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche. Now, if you’re already selling a ... Read More »

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us down the path of exploring ... Read More »

Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips Read More »

New Facebook Ad Benchmarks & More Top Stories from March

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella. Though the temperature in Boston remains at a tepid 40 degrees, spring has sprung and brought along some nice allergies…we are ready for April! Here are our best posts from March in case you missed them ... Read More »

Pulling Ads from Google: Smart Move or PR Stunt?

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.” While this creates the illusion that these ... Read More »

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