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The Beginner’s Guide to Duplicate Content

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them. In this article, I’m going to dispel a few myths about duplicate content and SEO that are still lingering in a ... Read More »

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends ... Read More »

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was ... Read More »

The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, we created The Crazy Egg ... Read More »

Complete Beginner’s Guide to Advertising on Amazon

Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon. If you’re not an Amazon shopping fanatic like myself, ... Read More »

A Stupidly Simple Guide to Taking Action, Finding Clarity & Getting Clients Right Away (FS231)

2017/09/b9e35_internet_marketing_c9430c83-faa4-48a6-933e-cc4330aa6812.mp3

One of the things we hear most often is that people want CLARITY in order to get started. They feel overwhelmed and murky, like they would totally get started if only they knew what to DO! Maybe you feel like you need answers before you begin, because you have to get this right. Today, we are flipping that. I know ... Read More »

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads. To scale in Facebook, ... Read More »

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