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Tag Archives: Guide

Guide to email list management — now en español [EBOOK]

Read in English | Leer en español From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you have to develop a strategy ... Read More »

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

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Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on […] This post How to ... Read More »

The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the right, noble, and virtuous thing. ... Read More »

In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers? To help you prepare for ... Read More »

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but it’s all right because this ... Read More »

The Retirement of Google Site Search: An Advertiser’s Survival Guide

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This ... Read More »

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

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