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The Crazy Egg Guide to Great Form UI and UX

Introduction Forms. They may be boring, they may be underrated, and they may be overlooked. But make no mistake, forms are possibly the most important components on your business’ website. Why? Because in order to sign up a new subscriber, to sell a product or service, or to simply initiate customer support or to get feedback, a form must be ... Read More »

The Ultimate Guide to Facebook Ad Placement Optimization

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of ... Read More »

A totally doable, not so intimidating self-care survival guide to 2018

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Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and historic wildfires destroyed California — ... Read More »

The Small Business Guide to Instagram Stories [Infographic]

This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement. Read the full article at MarketingProfs MarketingProfs Daily: Content Read More »

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather ... Read More »

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you that today is not the ... Read More »

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