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Tag Archives: Marketing

Snapchat’s Marketing API is now available to all developers

Snap is opening its Marketing API for all developers to use, the company announced today. Snapchat first opened its API to a limited number of advertisers back in 2016, enabling third-party technology and creative companies to deliver ads on behalf of brands and agencies. It represented Snapchat’s first moves in the programmatic advertising realm, meaning that ads could be bought and ... Read More »

Are Security Concerns Holding You Back From Marketing Innovation?

Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your online presence, the more you are a ... Read More »

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