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Tag Archives: Media

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to ... Read More »

How to Maximize Social Media Marketing as a B2B Company

So how do you stand out from the crowd as a B2B social media marketer? Here’s the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want–sales! Read the full article at MarketingProfs MarketingProfs Daily: Content Read More »

4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, buying habits and other factors. Targeting your readers with messages ... Read More »

What Hootsuite founder Ryan Holmes learned from his own social media fail: ‘Own it. Apologize.’

FEATURE: Hootsuite founder and CEO Ryan Holmes is a passionate advocate on the topic of why executives need to be active on social media. But for a brief moment this year, he became a case study in how that can go wrong. Since then, Holmes has been trying to be an example of how to respond and recover from a ... Read More »

9 reasons social media stalking feels SO right

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 Turns out, observing other people’s lives is actually a biological instinct. And in the age of social media, where lives are presented on a platter and require only the slip of a thumb, it’s easy to indulge in those instincts. In fact, sometimes, we let our impulses run wild in the most unproductive ways. But why the fascination? Whether we ... Read More »

How to put old photos in your social media stories

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Stories started with Snapchat, then Instagram and Facebook added their own versions to try and win our loyalty.  There are crazy amounts of ways to make your story unique within each app. But you might not know that you can also post old photos in your current stories. SEE ALSO: I’m giving up on Snapchat because it’s way too bloated ... Read More »

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable AI is Analyzing ... Read More »

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