Latest
Home / Tag Archives: Metrics

Tag Archives: Metrics

My 12 most important SEO metrics to monitor

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips Read More »

3 Underrated Metrics That Will Improve Your PPC Performance

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss. Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics. Instead, it’s ... Read More »

These Are the PPC Metrics That Actually Matter

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in May 2015 but is as relevant as ever. Dig in! If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the beginning of these projects, with ... Read More »

CEO-ing Your Business: The 3 Metrics that Matter (FS212)

In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance, team building, and on and ... Read More »

What Email Marketing Reporting Metrics Should I Track to Optimize?

This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs? It’s okay if you answered yes. I mean, I’m guilty of being in the same boat too. But being biased to your email marketing metrics can be detrimental ... Read More »

Artistic license: Using email metrics to fuel creativity

Marketing analysts have been drilling it into us for years: It’s vital that we form our email marketing campaigns around the detailed information we’re gleaning about consumers. Every part of an email campaign — from the best time to send an email to the number of characters we should include in subject lines — should be A/B tested for audience ... Read More »

New Free Tools: Check Your AdWords Metrics Against Benchmarks!

Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can ... Read More »

Timber by EMSIEN 3 Ltd BG