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Tag Archives: Mobile

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with ... Read More »

How to Make (Real, Mobile) Call-Only Ads on Bing

For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem ... Read More »

Line to acquire Japanese mobile video ad platform Five

Mobile messaging giant Line announced it will acquire Tokyo-based mobile ad tech company Five. Terms of the deal were not disclosed. A subsidiary of South Korea’s biggest web operator, Naver Corp, Line has grown to more than 220 million users through the popularity of its WhatsApp-style messaging app, which is available across a handful of Asian markets — including Japan. ... Read More »

How Much Are Mobile Brand Searches Really Worth? (Data)

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” ... Read More »

Google launches Tez, a mobile payments app built for India

Google has announced a new mobile payments app for India as the internet giant moves on its mission to ingratiate itself with the “next billion” internet users across the country. Available on both Android and iOS, the Tez app can be used by anyone to pay friends, local merchants, or even online sellers. The system is built on India’s Unified ... Read More »

The DeanBeat: 3 Pakistani brothers ensure mobile game chat isn’t lost in translation

Game developers can grow up anywhere these days, and the latest example of that are the Zaeem brothers from Pakistan. Saad, Ammar, and Shayan have created two startups: one that makes mobile games, and a new venture that is creating a platform for multilingual chat in games. The startups have created jobs in their hometown in Lahore, Pakistan, and Silicon Valley. ... Read More »

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