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Tag Archives: Mobile

How Much Are Mobile Brand Searches Really Worth? (Data)

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” ... Read More »

Google launches Tez, a mobile payments app built for India

Google has announced a new mobile payments app for India as the internet giant moves on its mission to ingratiate itself with the “next billion” internet users across the country. Available on both Android and iOS, the Tez app can be used by anyone to pay friends, local merchants, or even online sellers. The system is built on India’s Unified ... Read More »

The DeanBeat: 3 Pakistani brothers ensure mobile game chat isn’t lost in translation

Game developers can grow up anywhere these days, and the latest example of that are the Zaeem brothers from Pakistan. Saad, Ammar, and Shayan have created two startups: one that makes mobile games, and a new venture that is creating a platform for multilingual chat in games. The startups have created jobs in their hometown in Lahore, Pakistan, and Silicon Valley. ... Read More »

YouTube adds mobile chat, because Google doesn’t have enough messaging apps

YouTube today rolled out the ability to share videos with your friends and family directly in its mobile app for Android and iOS. Users can chat about shared videos using text, react with emoji, like messages with a heart, reply with other videos, and invite more friends to the conversation (up to a maximum of 30 people per group message). ... Read More »

All of Google’s Recent Changes to the Mobile SERP

For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices from desktop, so websites should be built for mobile first, not as an afterthought. However, as Rand Fishkin has pointed out multiple times, “mobile didn’t kill desktop, it just killed all ... Read More »

13 Power Tips for #Winning Mobile Ad Copy

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All income levels have at least 60% adoption – that rises to 93% when you look ... Read More »

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