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Steve Wozniak discusses how Apple is becoming Microsoft, commercial space travel, and more

There would be no Apple without Steve Wozniak. Wozniak, who co-founded Apple over 40 years ago with the late Steve Jobs, remains a revered figure in Silicon Valley. Although he is no longer connected with Apple, he keeps busy making appearances at big tech conferences to inspire inventors, serves as chief scientist for the enterprise data storage startup Primary Data, ... Read More »

AI Weekly: VB Messenger bot, DeepMind, Dropbox, and more

Here’s this week’s newsletter: VentureBeat today announced the launch of a personalized news bot for Facebook Messenger, which follows the release of our voicebot for Google Home. What sets the VB Messenger bot apart from other news bots are its built-in learning and intelligence. The VB bot observes readers’ behavior and continuously updates their profiles based on their interests in ... Read More »

New Facebook Ad Benchmarks & More Top Stories from March

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella. Though the temperature in Boston remains at a tepid 40 degrees, spring has sprung and brought along some nice allergies…we are ready for April! Here are our best posts from March in case you missed them ... Read More »

ETA (and More) Coming to Dynamic Search Ads

Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alteration to DSA, all of ... Read More »

Facebook’s new Collection ads help brands tell a more visual product story

Facebook has introduced a new ad format it calls Collection. Brands can use it to try to convince shoppers to make a purchase by showing an engaging video and displaying related products. This is perhaps one of the more immersive formats the company offers, and it’s rolling out globally today. In addition, Facebook is testing a new metric called “outbound ... Read More »

Twitter explores interest in paid version of TweetDeck with more analytics

Twitter is testing the waters to see if highly engaged users would be interested in a paid subscription version of TweetDeck. There’s no indication to suggest that such a service will be available soon, but the idea could be to give power users and brands the tools to maximize reach on the service and showcase its real potential. “We’re conducting ... Read More »

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