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LSI Keywords for SEO: What You Need to Know

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

9 Customer Re-Engagement Emails You Need to Steal

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; one thing remains true: Forever ... Read More »

Facebook Mobile Video: What Marketers Need to Know

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Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways […] This post Facebook Mobile ... Read More »

Tech companies, if you create addicts, you need to help them

GUEST: Two years ago, I published a book on how to make products more habit-forming. The book became a bestseller and I’m frequently asked to consult with companies—particularly tech companies—looking to make their goods and services stickier and harder to stop using. Unfortunately, making things more engaging also makes them more potentially addictive. The techniques I describe in the book, ... Read More »

Google Analytics and Social Media: What Marketers Need to Know

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Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? To explore cool hacks for Google Analytics, I interview Annie Cushing. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […] This post Google Analytics ... Read More »

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