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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and ... Read More »

6 Landing Page Test Ideas You Need to Try

More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want. Sometimes, ... Read More »

LSI Keywords for SEO: What You Need to Know

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

9 Customer Re-Engagement Emails You Need to Steal

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; one thing remains true: Forever ... Read More »

Google Algorithm Updates: What You Need to Know About Fred [Infographic]

Earlier this year, Google released a search algorithm update that has since been dubbed “Fred.” And though the name is straightforward, what it means for marketers is not. Here’s an infographic with the lowdown. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

Facebook Mobile Video: What Marketers Need to Know

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Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways […] This post Facebook Mobile ... Read More »

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