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6 SEO Tests You Need to Try

Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of ... Read More »

We need new regulations to protect us from Facebook and Equifax

GUEST: The theft of an estimated 143 million Americans’ personal details in the breach of consumer-credit reporting agency Equifax and the Russian hack of the U.S. elections through Facebook had one thing in common: They were partly possible because our personal data has no legal protections. Though the U.S. Constitution provides Americans with privacy rights and freedoms, it doesn’t protect ... Read More »

10 Things You Need to Know About the EU General Data Protection Regulation

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators of the attack managed to ... Read More »

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads. To scale in Facebook, ... Read More »

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and ... Read More »

6 Landing Page Test Ideas You Need to Try

More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want. Sometimes, ... Read More »

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