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Facebook made a game with Porgs and that’s really all you need to know

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If there’s one thing we should all be able to agree on about The Last Jedi it’s most definitely the Porgs.  Now, Facebook is helping you relive all the best Porg moments from The Last Jedi and then some, thanks to the social network’s new Porg Invasion game.  SEE ALSO: Everything You Need to Know About Porgs Playable on Facebook’s ... Read More »

Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog posts. Even TopRank Marketing relied ... Read More »

What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Image via Shutterstock. If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience. Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience. The ad would be irrelevant, and you would receive ... Read More »

How Much Are Mobile Brand Searches Really Worth? (Data)

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” ... Read More »

10 Ways to Cut Internet Distractions so You Can Focus on What Really Matters (FS228)

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As an independent entrepreneur, your business lives or dies on the progress you make week in, week out. Let’s talk about some EFFECTIVE ways to stay focused on things that matter. Avoiding distractions is utterly essential to your success, but that little device in your pocket… yea, that one… the one with the screen and the apps and the notifications… ... Read More »

The Path to Freedom, More Creativity, and … Really Good Audio Quality

We kicked off the holiday week on Monday with your July creativity and productivity prompts. Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day to work on something meaningful. ... Read More »

7 Traits That REALLY Define High-Quality Content

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you’re creating quality ... Read More »

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