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Tag Archives: search

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with ... Read More »

When and Where Consumers Use Search Engines to Find Local Businesses

Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

Google now lets you edit your business listings directly in Search

Google Search is pretty much the first place most people head when trying to discover information on a specific company, which is why the company holds a great deal of sway over how a business reaches its target market. With that in mind, the internet giant is today rolling out a new dashboard that lets business owners edit and add information ... Read More »

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in June 2015 but still rings true. Enjoy! Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave you instant super powers? You ... Read More »

Online fashion giant ASOS now lets you search for garments using photos

ASOS is the latest online company to embrace computer vision as it begins rolling out a new visual search tool to help fashionistas find garments and accessories using nothing but their smartphone camera. For the uninitiated, ASOS is a U.K.-based ecommerce giant that sells everything from shoes, shirts, and bags to jewellery, accessories, and everything in between. Hitherto, users could ... Read More »

The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]

How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

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