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Tag Archives: search

Coming Soon: Similar Audiences for Search Campaigns [Data]

Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had to ... Read More »

Pinterest improves visual search in its Chrome extension

Pinterest today is announcing an update to its browser button for Google’s Chrome browser that should make it easier to save interesting content that users find on websites. Initially when Pinterest incorporated its visual search technology for finding pins of visually similar things into its Chrome extension, the system inadvertently ended up capturing screenshots of entire browser windows, instead of ... Read More »

Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic] This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today Instagram Just Revamped Instagram Direct, Which Now Has 375 ... Read More »

6 free SEO tools to boost your search engine rankings

Have you ever wondered how to get your website to come up on the first page of search results? Of course you have. Every small business wants to be found online, but it isn’t always an easy task. Website traffic doesn’t follow the Field of Dreams mantra, “If you build it, they will come.” You can create a killer website, but if you ... Read More »

Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips Read More »

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