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Tag Archives: Social

Snapchat acquires social map app Zenly for $250M to $350M

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 Snapchat’s newest feature, Snap Map, is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between $ 250 million and $ 350 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently, similar to how Facebook lets Instagram run independently. ... Read More »

What is the Link between Social Signals and Your Search Ranking?

This is a guest post from Shane Barker We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors. But there’s still a lot of confusion about social signals, and their impact on a website’s ranking. Reputable sources like Moz and Backlinko have reported that social signals are among the top Google ranking factors. While this is ... Read More »

How to Build a Successful Social Media Marketing Plan

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Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business […] This post How to ... Read More »

Influencer Marketing: How to Scale Your Social Media Exposure

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Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […] This post Influencer Marketing: ... Read More »

Report: Social Media Examiner 2017 State of Social Media Marketing

The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers. Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest launched promoted video. The question on many marketers minds is:  what has ... Read More »

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