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Tag Archives: Text

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords ... Read More »

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

WhatsApp adds colorful text status updates, just like Facebook

WhatsApp today began to roll out Status updates you can make by writing text on a colorful image background, a company spokesperson has informed VentureBeat. While Status debuted as a text-only feature, it grew to include photos and videos. Today’s update lets users choose a font, background color, and even add links. Facebook first started testing colorful test status in ... Read More »

SearchCap: Google expanded text ads, PPC tips & indexed URLs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & ... Read More »

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.   If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs. Expanded Text ... Read More »

5 Sneaky Reasons Your CTA Button Text Scares People Away

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to ... Read More »

The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling. Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads.  ... Read More »

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