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This Is Why You Should Be Testing Your Headlines

It’s all about that click. This is true whether you’re writing headlines for PPC ads or content that’s meant to earn organic search traffic, links, and social media shares. You can’t honestly call your content “high quality” if it isn’t getting read. And if your headline is boring, people won’t click. They’ll ignore you. That means lots of bad things ... Read More »

Twitter plans to launch 24/7 sports network Stadium this fall

Twitter announced today that it is testing Stadium, a new sports network that it plans to debut on its platform this fall. Anthony Notto, Twitter’s chief operating officer, dropped the news during the company’s second quarter earnings call with analysts on Thursday. Live video has been a singular bright spot as the company continues to struggle with no user growth ... Read More »

HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

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People went “crazy” over the season seven premiere of HBO’s Game of Thrones.  Or so they say. “Crazy” accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and “crazy” ERs spiked during singer Ed Sheeran’s cameo, driving 4.8 percent of all ERs. SEE ALSO: This GIF is every ‘Game of Thrones’ fan right now What are ... Read More »

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

LinkedIn’s suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn’s Sponsored InMail; search via emoji; more! Read the full article at MarketingProfs MarketingProfs Daily: Content Read More »

Another lawsuit targets President Trump, this time for blocking Twitter users

(Reuters) — A free-speech group on Tuesday sued U.S. President Donald Trump for blocking Twitter users from his @realDonaldTrump account, arguing the practice violates the First Amendment of the U.S. Constitution. The lawsuit, brought by the Knight First Amendment Institute at Columbia University in New York and joined by seven individual Twitter users, claims Trump blocked a number of accounts whose owners replied to his tweets with comments that ... Read More »

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