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Tag Archives: Tips

7 Data-Backed Tips for AdWords Ads that Work Right Now

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we’re now in a mobile-first world. All ... Read More »

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Facebook ads have long been the gold standard in social advertising, in part because Facebook allows brands to target incredibly niche markets, and has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns. That’s according to Timothy Masek, senior growth strategist at marketing agency Ladder, who said Facebook’s 2012 ... Read More »

50 summer subject lines + 3 tips for sunny copywriting

Memorial Day barbecues have been lit, and summer is officially upon us. As temperatures rise and people are spending more time grilling and soaking up the sun outdoors, how can you capture their attention with your email subject lines? While there’s a lot on your seasonal to-do list – rooftop parties, trips to the beach and picnics in the park ... Read More »

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $ 5 can buy in bulk. Search ranking survey data via Moz But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity was all that mattered for ... Read More »

3 Tips on High-Conversion Copy from a Sales Page Specialist

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in order to make more sales ... Read More »

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