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Tag Archives: Video

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter Plans To Release A Bookmarking ... Read More »

Facebook launches two datasets to improve AI video analysis

Facebook launched a pair of new open datasets today to help developers and data scientists train artificial intelligence systems to better understand videos. The Scenes, Objects, and Actions dataset (SOA) will provide developers with a massive set of videos that contain multiple labels indicating what’s going on inside them. Each video has been tagged by humans trained to attach multiple ... Read More »

How to Storyboard a Marketing Video (When You’re Not an Artist)

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode well for blog posts. With ... Read More »

5 Ways to Build a Video Culture at Your Company

Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI? If you were attracted to the title of this post, maybe you’re already sold on video. I mean, how could you not be? Video is everywhere – whether it be a competitor’s website or your Facebook feed. It’s now an unavoidable ... Read More »

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