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Tag Archives: Ways

Social Media for Nonprofits: 6 Ways to Make a Difference

These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing. There is, however, some good news. Not every social media account is a Russian ... Read More »

7 Ways to Write More Engaging, Compelling Website Copy

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures. Every ... Read More »

9 Ways to Lower Your Facebook Ad Costs

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital agency Power Digital Marketing, said ... Read More »

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information Google allows advertisers to append ... Read More »

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