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Tag Archives: Ways

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their email signature, any of those ... Read More »

8 Ways to Make the Most of Your AdWords Keywords

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a ... Read More »

4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, buying habits and other factors. Targeting your readers with messages ... Read More »

Five Ways Google Scores Your Content

What if Google assigned a “content score” to every page on your website? Experts think that’s exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing Read More »

5 Easy Ways to Write an Irresistible Introduction

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the ... Read More »

Scale local by thinking vertically: 75 ways to orient a local campaign

Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips Read More »

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