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Tag Archives: Ways

9 Mind-Bending Ways to Use Psychographics in Your Marketing

To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns.   But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in ... Read More »

5 Ways to Use Facebook Ads to Take Down Your Competitors

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are ... Read More »

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These ... Read More »

10 Ways to Get More Mileage from SlideShare

Spending hours upon hours over several weeks on a presentation to present once at a conference is a waste and a missed opportunity. Whether you had 10 attendees or 2,000, your slide deck deserves to live on past that breakout session. Giving your slides a second life, whether you made them for a presentation at an event, a meeting, a ... Read More »

10 Companies Using Machine Learning in Cool Ways

If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us.   Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant ... Read More »

5 ways every nonprofit can use Email Automation

If your nonprofit organization isn’t sending automated email campaigns, now is the time to start. Not only does email automation boost open rates by more than 70 percent and click-through rates by 152 percent, but it is also one of the most efficient ways to engage and build relationships with your supporters. Need to send a “thank you” note to ... Read More »

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