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What Does Penguin 4.0 Mean For Your SEO?

Penguin 4.0

Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting. It usually goes something like this: Google announces they’ve made an update to their algorithm and they provide some perfunctory details. What follows is a few weeks of chaos and turbulence in search rankings. Then, as the dust starts to settle, us SEO professionals end up reaching for one of two things: the champagne or the whiskey. Fortunately, Penguin 4.0 was an update that both improves the Google experience for searchers…

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