This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs? It’s okay if you answered yes. I mean, I’m guilty of being in the same boat too. But being biased to your email marketing metrics can be detrimental to your entire campaign. Your metrics provide valuable insight into how well your marketing efforts are going. Understanding which metrics matter and what they can tell you allows you to come up with an effective marketing strategy for your business….
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