Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise.
According to Youshaei, more than 1,000 creators are topping the 1,000-subscriber mark daily, and he added in the blog post:
Any creator or artist with over 1,000 subscribers is eligible to be featured. On the Rise creators and artists will be highlighted based on a bunch of factors including view count, watch time and subscriber growth. Our team is also involved in the process to help select which eligible creators will be featured.
Two creators and two artists will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.
YouTube users: What do you think of On the Rise?